Renew Online!

Written By Jenna Cupelli

Public Sector Campaign

Colorado DMV Online Renewal Campaign

This project helped modernize how the Colorado DMV communicated digital self-service options to the public. Installed at the front entrance, the window cling was designed to intercept foot traffic before customers entered the office and redirect eligible transactions online. The concept paired an approachable lifestyle image with clear messaging, bold typography, and official branding to build trust quickly. By promoting convenience through the message “Skip the Trip,” the piece supported reduced wait times, improved in-office efficiency, and a better customer experience overall.

Deliverables
Print ready Roll-Up Banner and Window Cling, Signage Mockups

Role
Concept, Design, Production

Woman lounging in park on a nice day. She holds a tablet displaying the myDMV website and services.
Jenna Cupelli
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